Why Online Communication is different?

short flash-back :)

Online Comm. is the only communication tool that has as added value in: MONETIZATION, fast & accurate MEASUREMENT with the MINIMUM COSTS/benefits ratio on both internal & external communication directions facilitating DIALOGUE.

ROI can be grouped into one of three broad categories:

1) hard savings that result from the cost avoidance of printing or distributing documents;
2) latent, soft savings from enhanced access to information, communication, collaboration, and decision-making, among other things;
3) increased revenue as a result of an intranet / internet implementation (including add-on applications such as e-procurement, self-service, collaborative ones).

FACTS & FIGURES / TESTIMONIALS

Employee productivity surveys have revealed that employees in an average corporate environment can spend between 30 – 60% of their productive time just searching for information to do their job. To reduce their knowledge deficit Shell International invested US$6 million in a KM solution to facilitate improved information and knowledge exchange amongst its 10,000 employees. A review of operations concluded that the KM solution is generating annual benefits of at least $300 million – or an annual ROI of 5000%.

(Source: “KM ROI”, Ideas Magazine, May 2001)

In 2000, brash Oracle CEO Larry Ellison made waves when he announced Oracle would save US$1 billion in operation efficiencies through their internal e-business initiatives. Oracle’s 2000 savings include $200 million from consolidated IT; $550 million in improved Customer Relationship Management (CRM); $150 in e-procurement savings; and $100 million in savings from employee self-service tools (particularly HR tools). In 2001, Oracle forecasts an expected savings of $2 billion with the majority coming from improved CRM.

(Source: Bill Bergen, President, Oracle Canada, “Business Without Boundaries”, May 29, 2001)

Cisco System’s intranet portal, Cisco Connection Online, is the source of much pride and significant ROI for the California based technology giant. While Cisco clearly understands the inherent value of the intranet, it also carefully tracks and measures specific ROI benefits including purchasing, expense reporting, printing and distribution, and more. Cisco estimates that the total ROI savings for its entire intranet in fiscal 2003 surpassed $2.1 billion.

(Source: Cisco Systems)

Source of all above in a very interesting paper about ROI on Intranet, here Finding ROI - White Paper.